The Radio Station Broadcast, Satellite & Internet 7 EDITION Michael C. Keith
The Radio Station Broadcast, Satellite & Internet
What’s New to This Edition of The Radio Station
The seventh edition strives to be more universal and timely in its approach to its subject by incorporating material about ALL radio stations — broadcast, satellite, and Internet. The entire text has been updated and revised to include dozens of new fi gures. Some of the highlights include:
Chapter 1 — HD Radio is discussed more extensively in terms of its prospects for competing with satellite radio and helping to revive a sagging terrestrial radio market. Likewise, the sections on satellite and Internet radio are embellished in terms of programming, marketing, and policy and their relationship with broadcast radio. The sections on LPFM and radio regulations are brought up to date as well.
Chapter 2 — The impact of station clustering on management is expanded, and several new contributors weigh in on a host of topics related to running broadcast, satellite, and Internet operations and overseeing the integration of new technologies. Chapter 3 — New formats are discussed as well as programming in the cluster environment. Sections on satellite and Internet programming are expanded, and the uses and applications of podcasts and blogs are considered. Station Web site content is also examined in this context.
Chapter 4 — New contributions by key industry sales executives refresh this chapter. Selling in the cluster setup is assessed more extensively. Updated fi gures include new rate cards and sales software programs.
Chapters 5, 7, 8, and 11 — The content in these chapters has been updated to refl ect the expanding presence of computers and use of the Internet and station Web sites. How station consolidation has impacted these areas is further considered.
Chapter 6 — The section on Arbitron’s Portable People Meter is expanded and updated, and how the Internet is used to enhance station research is examined.
Chapter 9 — Information on the expanding array of new audio tools — digital equipment and Internet applications — is presented in the context of studio production.
Chapter 10 — New and expanded data on station classifi cations and governmental regulations give this chapter a timeliness, as does a section on satellite and Internet radio technology.